For example take some money from the organized crime for a 'good dead' like building campus for students. You can even go public with that, talking about the generosity of a 'businessman'. And when few years after FBI will came for this person with charges in serious crimes you will never admit you were wrong.
Instead you can preach to the economically and morally weak society about 'right values', having millions of dollars on your personal account and don't even nearly imagining what the life for those pure people really is.
Yes, you can. Because you believe in your primordial superiority. But basically all this is a kind of hypocrisy. And you just make people thick.
Some humiliation will never kill you. But that pathological pride definitely will.